~ February 28, 2026 ~

SOME Apparel Ribbon Cutting

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Main Street Elizabethton and the Elizabethton/Carter County Chamber are excited to welcome SOME Apparel to Downtown Elizabethton as they open their second location at 439 E Elk Avenue.

The expansion marks an exciting milestone for the shop, bringing its signature style, thoughtfully curated collections, and loyal customer base to Elizabethton. The new location offers shoppers the same on-trend apparel and personalized service the brand is known for, now infused with vintage-inspired flair, western grit, and southern roots, while also featuring unique pieces available exclusively at their Elizabethton location.

“This opening marks an exciting new chapter for SOME Apparel,” said owner Kevin Sommers. “We’ve poured a lot of intention into creating a space that reflects our brand and our roots, and we’re proud to open our doors and share it with the community.”

The addition of SOME Apparel strengthens the retail options in downtown Elizabethton by offering boutique clothing for both men and women, as well as a wide variety of hats and accessories. “We are so excited to welcome SOME Apparel to our downtown community! We’ve loved seeing their success with our friends and neighbors in Downtown Johnson City, and we can’t wait to watch their continued growth and success here in Elizabethton,” said Courtney Bean of Main Street Elizabethton.

Main Street Elizabethton and the Elizabethton/Carter County Chamber celebrated SOME Apparel’s ribbon cutting on Friday, February 27th. Find out more about SOME Apparel at someappareljc.com or on Facebook at SOME Apparel and Instagram at @someappareljc and @someforher.

SOME Apparel Ribbon Cutting

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