WBEJ 107.9 The Bridge

WBEJ – 107.9 The Bridge has proudly served Carter County since 1946, building a lasting legacy of trust and community connection. The station delivers Southern Gospel music alongside local news, Carter County sports, and engaging programming that keeps listeners informed and encouraged. Signature features like the long-running Swap & Shop and popular personalities, including afternoon host Loren Harris, create daily listener interaction and loyalty. Businesses benefit from reaching a dedicated, local audience through effective, affordable advertising. WBEJ remains committed to promoting community events, supporting local families, and helping area businesses grow through genuine, hometown radio.